Ubisoft, infamous for their Online DRM requirement, recently announced Assassin's Creed: Brotherhood will have a different DRM.
I remember years ago for the first Assasin's Creed, I was foolish enough to get it without paying attention to that little portion of the box that said "Internet Connection Required." It frustrated me many times when I was out and about, going places that did not have a constant internet connection, and then not being able to play a game I dropped hard earned money for. It was annoying, extreme, and unnecessary.
When someone goes to the trouble of giving your company money, I think it is more than just a little rude to tell them "oh, sorry, you can only use this on our terms." It is asinine.
Apparently, many other people have felt the same way. Enough so that the moans, groans, tears, and death knells of frustrated pc gamers can be soothed for a moment by their change on AC:B.
It is unknown if their choice for the change in DRM will be reflected in all of their future games, but at least pc gamers can get a reprieve at least this once.